Friday 23 July 2021
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How Website Speed Affect SEO

Google is set to unleash a new speed ranking algorithm that will impact websites whose page speeds are wanting. If your webpages delivers a slow experience to users, your ranking will definitely suffer. Although this is happening in 2018, the connection between page speed and SEO dates back many years. Unless you want to play the dumb card, you already know that your site’s speed has a direct impact on your rank. Google will know when your visitors bounce off just because your page won’t load.

With Google, page speed has always been a ranking factor. As a webmaster, you may have some time to tweak your site to crank up the rate at which it opens, your customers still have 3 seconds to spare and you don’t want them running off to your competitors super-fast site.

Check on Loading Speed

According to market research done not long ago, people are as impatient as ever. The same applies to your visitors once they locate your site. They want what they are looking for without wasting another nanosecond. Your page loading speed is crucial in fulfilling the needs of your users and its crucial when you want to ramp up serp tracker results, the UX and customer satisfaction.

The only convincing you need to understand that Google is specific when it comes to site speed is their constant reminder that speed is a ranking factor. If your site is loading at a lower rate compared to that of your competitor, you are likely to rank below the competition every other time. Google itself wants to crawl your site fast to index a page. If your pages are slow, the search engine will not tolerate the slow speeds. You will be lucky if Google ranks the site based on a partial view. In some instances, lazy sites will get ignored completely. As such, you will enjoy little if any organic traffic and your bottom line will suffer.

When your page load speed slows down, you are likely to suffer more bounce rates. If your page was loading in one second and ends up slowing to three seconds, your bounce rate will increase by over 30%. If the speed slows to five seconds, the bounce rates will blow up by 90%. This can only mean your site sinks into total obscurity. If your load speed are excellent, search engine view your site as a high performer. The rewards are likely to be nothing short of a higher SERP score.

Check on your Website

To keep your page loading speed in top form, you need to audit your website and know what’s slowing it down. On many occasions, you can miss the very things that hold down your site. For instance, huge images, server capacity, overcrowded plugins and too many redirects will be the reason why the page speed snails down. Look for appropriate remedies to fine tune or tweak your site for the better.

As a webmaster or site owner, it’s your responsibility to do everything in your capacity to streamline the page loading speed. Everybody wants to be impressed by your sites amazing speed every time they visit. They will always prefer your site over any other. You can manage to keep your speed at an all-time high, if you audit your pages and use tools to help you capture your sites page speed now and then. If you think the images you uploaded are the reason why the speed is going slow, consider editing or pulling them down. Always asses your pages and do away with unnecessary content. Optimize images, posts and make sure you don’t choke the pages with ad or external scripts.


In trying to impress Google to rank your page up, the page loading speed needs to be utterly impressive. It’s true that savvy marketers and webmasters have modified their slower speeds and earned a higher search ranking. You need to invest in tools that help you monitor and identify the site impediments that could be slowing down your speeds. Even if it means switching your web host, it will pay off in the long run. In the end, consider the fact that the site load speeds should be fast enough for your users and for the machine too.

Vijay is a compulsive blogger who likes to educate like-minded people on various new technologies and trends. He works with Aegis SoftTech as a software developer and has been developing software for years. Stay Connected to him on Facebook and Google+.