Sunday 4 June 2023
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Custom-Made CRM Software—Is it Worth It?

A CRM solution claims to makes work easy and improve your sales along with many other lucrative claims. These offering have made CRM industry a profitable investment for companies. But, with a huge list of considerations related to the features that a desirable CRM Software should have, some companies want to venture in a personal CRM application development.

While most veterans would advise you against a creating your own CRM solutions, you are the best judge. Learn from their experience and evaluate all aspect carefully. Decide by weighing the benefits against the drawbacks.

Why Develop?

The first most important aspect of CRM development is to have a strong reason for developing a CRM solution. The reason or reasons have to be strong enough to make you spend thousands of dollars in planning, then again more dollars on execution, and again some more on testing. A whole lot of money is also required to keep the solution up and running with updates. Therefore, a strong reason is required.

As a company, you might feel that the existing solutions are not offering what you are looking for. Or, your statistics reveal that the amount you will be spending on acquiring these resources might actually be used to create something that you can use and also market later to generate money. Whatever is the reason, be sure that you have planned in advance and you know what you are getting into.

How to Develop?

In this section, I am not listing the technical steps involved in CRM application development, but I will be giving you ideas on how to proceed with the development. Now, that you have made up your mind about the development, it is time to approach a professional.

  • As a company, you might to hire professionals and create a team which can create a solution. This will require immense planning so that the team can deliver what is needed within a specified budget.
  • You can also partner with a third-party service provider to take up the development. This will give you an outright idea about the expenditure involved and also save you from hiring professionals who are expert planners, developers, and testers.

Convey your requirement to the team or the involved third-party and then let them take care of the needful.

How to Monitor the Development?

While the team or partner is involved in Indian Microsoft Dynamics CRM, you can get ready with a monitoring plan that will be like a reality check. Here are a few things that you can include in your plan.

  • A threshold needs to be set in terms of the requirement and frequent huddles are needed to monitor the progress. You can have weekly or bi-monthly meets and set small target that should be achieved by then.
  • Most of the times, challenges crop up as and when you start working and as a result there can be delays, requirement for additional resources and investment, etc. Your initial plan should have provisions for these kinds of setbacks and a plan B.

What Does It Cost to Create a CRM Software?

This is a difficult question with no definite answer because the answer depends on what features you are looking at. As mentioned above, hiring a third party would give you a fair idea in terms of the investment but again that would be a ballpark.

If you hire a professional developer, the average salary would be in the range of $40,000 to $50,000 and probably even more depending on the experience. You would also need to spend a considerable amount of money on the infrastructure. You would also need dedicated resources for planning and testing which will also require investment.

It is not impossible to develop an effective personalized CRM solution, but it requires efficiency at its best. Leave a comment below to Let me know what you think about developing a CRM solution.


Vijay is a compulsive blogger who likes to educate like-minded people on various new technologies and trends. He works with Aegis SoftTech as a software developer and has been developing software for years. Stay Connected to him on Facebook and Google+.