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Monday 23 September 2019
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NetBase and Social Media Listening

SOCIAL MEDIA LISTENING VS. SOCIAL MEDIA MONITORING:

Social media listening is becoming a very popular form of improving and accessing the total spectrum of all conversation about your brand, industry and any other subjects that are relevant to your product. It differs from social media monitoring which cares for customers by monitoring the media for information messages that are related directly to your product. It also responds appropriately to those particular messages.

The major difference between the two is that listening tells you why, and monitoring tells you what. In a simple definition, listening exposes the root cause, and the monitoring focuses on the symptoms.

SOCIAL MEDIA LISTENING DEFINITIONS:

This form of social media analyzes the trends and conversations that are not only around your brand, but around the entire industry of your brand. This will enable you to make improved decisions in marketing by utilizing these certain insights.

The listening will help you to know and understand where, why and how these talks are occurring and what customers are thinking. It doesn’t just do it when they are mentioning or tagging your brand. This method will help content strategy by improving messaging, constructing a more influencer program that is more effective, build better brand partnerships, and outpace your competition. All in all, it will result in forming future campaigns.

NetBase AND THE SOCIAL MEDIA LISTENING SOLUTION:

NetBase is a company that is considered to be number one in the social media listening forum. NetBase has tools that will help to analyze, make sense of, and monitor vast numbers of conversations across the social media network. You will then have the ability to get to the heart of what the consumers think about your product. This is done by using the analysis features that haave powerful sentiment. It can also measure the major impact of your campaigns.

NetBase AND DEEP SOCIAL ANALYTICS:

It is not enough to simply settle with the easy surface metrics. NetBase has deeper listening solutions. These will let you drill down across partnered, earned and owned channels. They will also let you tract campaigns and events, discover your audience. The tracking improvements and more will enable you to achieve a more fully-integrated listening solution.

KNOW YOUR AUDIENCE:

Get a deeper understanding of your audience by learning their behaviors, interests, affinities and emotions. This can be started by knowing their demographics. NetBase offers Leverage 110+ which shows audiences that are pre-built to help you zone in on your research.

MORE NetBase ADVANTAGES:

Other important advantages that NetBase offers in social listening include accurate sentiment analysis which is the software that tracks emotions, behaviors and passion intensity. Monitoring the health of your brand is possible with their platform.

TRACKING COMPETITORS AND SIMPLE SOCIAL ANALYTICS REPORTING:

Netbase will help you track your competitors by comparing your brand with hundreds of competitors across many dimensions. They will also offer simple social analytics reporting. NetBase enables this by creating custom reports that are robust. You can also use one of their many pre-formatted dashboards that will help you share information and easily create information across your entire company.

A PERSONALIZED DEMONSTRATION:

NetBase offers a personalized demonstration to show you how their product will help drive your business decisions by delivering strong social listening insights.



Vijay is a compulsive blogger who likes to educate like-minded people on various new technologies and trends. He works with Aegis SoftTech as a software developer and has been developing software for years. Stay Connected to him on Facebook and Google+.